Ideon Labs

Fast + considered

Ship in days,not months.

We build products people love — and we sweat every detail. Speed and craft, not one at the cost of the other.

AvailableiOS · Android · Web
Shipping now
Murmur 2.0Live
14days, idea → App Store
defineprototypebuildship
4.9App Store
rating
FastConsideredCraftedShippedOwnedLoved
FastConsideredCraftedShippedOwnedLoved
FastConsideredCraftedShippedOwnedLoved
FastConsideredCraftedShippedOwnedLoved

Manifesto

Most software forces a choice move fast and ship junk, or take forever and call it craft. We refuse the trade. We chase one idea until it feels inevitable, then build it so well, and so fast, that people can't picture the version that came before.

The process

From spark to shipped, in four moves

Phase 01 / 04

Define

We start with the problem, not the feature. We find the one that matters, pressure-test it with real people, and decide it's worth building before a line of code exists.

Research · Strategy · Validation

fig.01Define

Phase 02 / 04

Prototype

Working prototypes in days, not quarters. We build to learn, put it in front of real users fast, and cut everything that isn't the point — then cut a little more.

Prototyping · UX · Testing

fig.02Prototype

Phase 03 / 04

Build

Production craft, obsessive detail. Sixty-fps interfaces, accessibility built in, performance budgets we actually keep — across iOS, Android and the web.

iOS · Android · Web

fig.03Build

Phase 04 / 04

Ship

Launch is day one, not the finish line. Clean architecture, honest analytics, steady iteration — so the product compounds in value instead of quietly decaying.

Release · Analytics · Iteration

fig.04Ship
01 / 04
Define

Selected work

Products we've shipped

Software people reach for every day — built fast, sweated over, and owned end to end.

Balance
$4,820
On track
01

Personal finance · iOS & Android

Tidepool

Budgeting that feels like calm, not homework. 400k households now check the tide instead of their bank balance — and can't imagine going back.

View product
Tonight
How was your day?
calmtiredhopeful
Save
02

Journaling · iOS

Murmur

A journal that asks better questions. Three sleepy sentences a night become a map of your inner weather — private by design, loved by default.

View product
Itinerary
Lisbon
Seville
Marrakech
6 stops · 18 days
03

Travel planning · Web & Mobile

Wayfare

Trip planning for people who hate planning trips. One canvas, every booking, zero spreadsheets — the app travellers reopen for every journey.

View product

01

0

Products shipped

02

0.0M

Million people reached

03

0

Days, median idea to launch

04

0

Frames per second, always

What we stand on

Five values we run on.

01

Pace

Velocity

We move fast. We ship in days, not months.

02

Thinking

Depth

We sweat the problem before the solution. Every detail is deliberate.

03

Purpose

Impact

We build things people reach for every day — software they'd miss if it were gone.

04

Discipline

Focus

We put our full weight behind what matters most — and pour everything into making it great.

05

Accountability

Ownership

We own the outcome, not the task. The problem is ours until it's solved.

What people say

People stay.

I've tried every budgeting app there is. Tidepool is the first one I actually kept open. It feels like it was built by someone who's been broke.

Maya ChenTidepool user · 2 years

Three sentences a night, and somehow Murmur knows me better than apps I've used for a decade. I'd genuinely miss it if it were gone.

Jonas BergMurmur user

We planned an 18-day trip across six countries in Wayfare in one sitting. No spreadsheet survived. Nothing else comes close.

Amara OkaforWayfare user

Let's talk

Have an idea?Let's ship it.

Reaching out gets a real, honest answer within 24 hours — from an actual person, not a form reply.