Personal finance · iOS & Android
Tidepool
Budgeting that feels like calm, not homework. 400k households now check the tide instead of their bank balance — and can't imagine going back.
Fast + considered
We build products people love — and we sweat every detail. Speed and craft, not one at the cost of the other.
Manifesto
Most software forces a choice — move fast and ship junk, or take forever and call it craft. We refuse the trade. We chase one idea until it feels inevitable, then build it so well, and so fast, that people can't picture the version that came before.
The process
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Phase 01 / 04
We start with the problem, not the feature. We find the one that matters, pressure-test it with real people, and decide it's worth building before a line of code exists.
Research · Strategy · Validation
Phase 02 / 04
Working prototypes in days, not quarters. We build to learn, put it in front of real users fast, and cut everything that isn't the point — then cut a little more.
Prototyping · UX · Testing
Phase 03 / 04
Production craft, obsessive detail. Sixty-fps interfaces, accessibility built in, performance budgets we actually keep — across iOS, Android and the web.
iOS · Android · Web
Phase 04 / 04
Launch is day one, not the finish line. Clean architecture, honest analytics, steady iteration — so the product compounds in value instead of quietly decaying.
Release · Analytics · Iteration
Selected work
Software people reach for every day — built fast, sweated over, and owned end to end.
Personal finance · iOS & Android
Budgeting that feels like calm, not homework. 400k households now check the tide instead of their bank balance — and can't imagine going back.
Journaling · iOS
A journal that asks better questions. Three sleepy sentences a night become a map of your inner weather — private by design, loved by default.
Travel planning · Web & Mobile
Trip planning for people who hate planning trips. One canvas, every booking, zero spreadsheets — the app travellers reopen for every journey.
01
Products shipped
02
Million people reached
03
Days, median idea to launch
04
Frames per second, always
What we stand on
Pace
We move fast. We ship in days, not months.
Thinking
We sweat the problem before the solution. Every detail is deliberate.
Purpose
We build things people reach for every day — software they'd miss if it were gone.
Discipline
We put our full weight behind what matters most — and pour everything into making it great.
Accountability
We own the outcome, not the task. The problem is ours until it's solved.
Speed and craft — never one at the cost of the other.
What people say
I've tried every budgeting app there is. Tidepool is the first one I actually kept open. It feels like it was built by someone who's been broke.
Three sentences a night, and somehow Murmur knows me better than apps I've used for a decade. I'd genuinely miss it if it were gone.
We planned an 18-day trip across six countries in Wayfare in one sitting. No spreadsheet survived. Nothing else comes close.
Let's talk
Reaching out gets a real, honest answer within 24 hours — from an actual person, not a form reply.